Skip to main content

Privacy Policy

This Privacy Policy (hereinafter the "Privacy Policy") applies to any person who accesses the Website (hereinafter the “Website”), creates a User account on the Website, proceeds to purchase goods on the Website or interacts with IELLO either via the contact form on this Website or by sending an email (hereinafter the "User").

IELLO, as the party responsible for data processing, is working and committed to protecting the privacy of Users in compliance with the legal requirements and in particular Law no. 78-17 of 6 January 1978 (the so-called " French Data Protection Act”). The Privacy Policy is particularly intended to inform the Users of the Website about the way in which IELLO protects the personal data it collects when a User is browsing the Website.

Except as otherwise provided in this Privacy Policy, the terms which are defined in the General Terms and Conditions of Sale will have the same meaning in the Privacy Policy.

By browsing the Website and providing personal data via the contact form on the Website or the creation of the User account, the User acknowledges having read the terms of this Privacy Policy.


Article 1: Minors

The Website is accessible to all. Nevertheless, as indicated in the General Terms and Conditions of Sale, the purchase of Products on the Website is reserved exclusively for adults (aged 18 and over).

The creation of a User account as well as the collection of personal data via the Website are restricted to persons aged 16 and over. If personal data concerning minors under 16 years of age is recorded unintentionally via the contact form present on the Website, IELLO will endeavour to delete it as soon as possible.


Article 2: The data collected by IELLO

The data that Users communicate to IELLO

IELLO processes the data that the User communicates to it, notably when the User:

  • contacts IELLO via the contact form on the Website,
  • contacts the customer service,
  • creates and manages its User account on the Website,
  • makes an order on the Website,
  • participates in promotional offers or competitions,
  • uses any other point of contact with IELLO.

In this framework, IELLO may in particular need to collect and process the following personal data of the User:

  • The identity of the User: first name, last name, date of birth;
  • The contact details of the User: email address and phone number;
  • The login details of the User: the ID and password allowing the User to log in to the User account;
  • The payment information and/or banking information of the User: billing data;
  • The data relating to the device allowing the User to connect to the Website: technical information concerning the characteristics and operating data of the User's device, the operating system, the IP address;
  • Any other information directly and voluntarily provided by the User, and in particular the messages that the User sends via the contact form (sent messages), via email or that it provides when contacting the customer service.

The compulsory nature of the information that the User must enter is indicated at the time of the collection and on the corresponding forms with an asterisk.


The data collected using cookies

The Website may use cookies. Cookies are small files that are stored on the User's computer or on any electronic communications device used by the User when browsing the Website. These files allow the exchange of status information between the Website and the User's browser. This data may reveal the type of browser used, the date and time of the visit, the IP address and the activities carried out on the Website. This data allows IELLO to remember the User during its successive uses of the Website and to record its clickstream data:

  1. in order to retain the login credentials;
  2. in order to improve the safety, the quality of services and the browsing of the website;
  3. in order to enable the User to interact with IELLO via social networks;
  4. for the purposes of audience measurement, analysis and statistics. 

We use the following categories of cookies on Our Website:

  • Strictly necessary cookies:

These cookies are essential to allow you to browse the Website and use its features. Without these cookies, the services you have requested, such as memorising your login details and placing items in your shopping basket, cannot be provided. These cookies also remember the choices that you make, such as, for example, the country from which you are visiting our Website. They can therefore be used to offer you an experience that is more adapted to your choices and make your visits more pleasant and personalised.

There are "session" cookies, and "persistent" cookies.

Session cookies will be removed from Your computer when Your Browser closes. Persistent cookies remain stored on Your computer until their deletion, or until they reach a specific expiration date.

  • Social networking cookies

The Website uses different social networking plugins provided by the most common social networks (for example,, and

By browsing the Website, the browsing data may be directly transferred to the social networks concerned, even without direct interaction from You. These cookies are not under Our control. Please consult the privacy policy of each of these social networks to find out how these cookies work.

  • Audience measurement cookies

Google Analytics:

The Website also uses Google Analytics to track the performance of the site and allow us to optimise Your online experience. These cookies collect information on the way Users make use of our Website in order to collect information such as the frequency of visits of Users on the Website, the pages they visit and the other sites that they have visited before visiting the Website. The information we obtain through Google Analytics is used for the sole purpose of improving Our Website. If you do not want Google Analytics to follow the activities in which you engage across all websites, please go to the following website:

The prior consent of the User is required before any reading or any placing of certain types of cookies, including audience measurement cookies and social networking cookies. We collect the consent of the User by means of the banner present at the time of their first browsing on Our Website, in accordance with the recommendation of the CNIL in this matter. These cookies have a lifespan of up to 13 months. Beyond this period, the consent of the User will be required again, prior to the placement of any new cookie. 

The user can disable all or part of these cookies by changing their browser settings. However, the refusal to use cookies may limit or even prevent the use of some of the features of the Website.

Here are a few examples to set and/or delete browser cookies:

For Microsoft Internet Explorer version 11:

  • Settings
  • Options
  • History
  • Select
  • Define the settings for Cookies in order to block them

For Chrome:

  • Settings
  • Show advanced settings
  • Confidentiality
  • Cookies
  • Define the settings for Cookies in order to block them

For Firefox:

  • Tools
  • Options
  • Privacy
  • Define the settings for Cookies in order to block them

For Safari:

  • Preferences
  • Confidentiality
  • Define the settings for Cookies in order to block them

For Opera:

  • Preferences
  • Advanced settings
  • Cookies
  • Define the settings for Cookies in order to block them


Article 3: Use of User Data

As the party responsible for data processing, IELLO collects the personal data of Users in a lawful and loyal way, respecting their rights. The main objective of collecting personal data is to provide Users with a safe, optimal, efficient and personalised experience.

The information collected by IELLO, including personal data, is used for the following purposes:

  • Managing the procedure for creating the User account and managing the User account;
  • Providing the services proposed on the Website and, in particular, enabling the User to proceed with the purchase of goods on the Website;
  • Processing payments;
  • Managing the delivery of goods offered for sale on the Website;
  • Responding to requests from Users and communicating with them concerning the products and services offered by IELLO, their opinions on the products and services provided by IELLO and important changes and developments in products and services offered by IELLO;
  • Processing and managing after-sales service requests;
  • Processing and managing unsolicited applications sent by Users for positions within IELLO;
  • Processing and managing proposals for collaborations initiated by authors, illustrators and service providers offering their services to IELLO;
  • Managing the User's subscription to newsletters and commercial prospecting messages sent by IELLO;
  • Managing User participation in promotions and competitions organised by IELLO;
  • Conducting statistical analyses;
  • Implementing the legislation and regulations in force.

It should be noted that IELLO is likely to suggest that the User provides certain personal data in order for them to be sent commercial prospecting messages (including sending information related to the launch of new products and/or services, the organisation of promotional events and marketing activities of all kinds). The User may explicitly and freely consent or not consent to the collection and processing of their personal data for marketing purposes by means of a tick box.


Article 4: The rights of the User over their personal data

In accordance with the French Data Protection Act, the User has the right to access, rectify and delete data concerning it. It may also object to the processing of its personal data for legitimate reasons. It may also send specific instructions to IELLO concerning the use of its data after its death.

To exercise these rights, the User can send a request via the contact form that can be accessed by clicking here.

The User also has the right to object, at no expense, to their personal data being used for the purposes of prospecting, in particular commercial prospecting, by IELLO. The User may exercise this right by sending a request via the contact form that can be accessed by clicking here, by modifying its subscriptions via its User Account or even directly by clicking on the unsubscribe link contained in the message received from IELLO.


Article 5: Updating of personal data

The User undertakes to ensure, as far as necessary, the updating of its personal data by updating its profile on its User account or by sending a request via the contact form that can be accessed by clicking here. The User also undertakes to ensure that its personal data is accurate, complete and unequivocal.


Article 6: Communication of the personal data of Users

IELLO undertakes to keep all personal data collected via the Website and only to share it under certain circumstances and in accordance with the provisions of the French Data Protection Act.

In particular, IELLO can share and communicate your personal data with its subsidiaries around the world in order to adopt a coherent group policy in this area and to launch joint operations, events, and product and service offerings.

In particular, IELLO may grant third-party service providers acting as subcontractors, access to the personal data of Users, so that said subcontractors may perform services relating to the Website, in particular, the services of hosting, storage, analysis, marketing, communication, data processing, database management or computer maintenance. These service providers will only act on instructions from IELLO and will have access to the personal data of Users only to perform these services and will be bound by the same obligations of security and confidentiality as IELLO.

In addition, the personal data of the User can be shared with third parties for the following reasons:

  • Within the framework of a merger, acquisition or sale of all or part of the assets of the corporation, of which the User acknowledges having been informed;
  • In response to judicial or administrative proceedings of any nature or enforcement measures requested by the competent authorities;
  • To comply with legal obligations, to protect the rights and/or security of an individual, to protect the rights and property of IELLO, including the need to ensure this Privacy Policy is complied with, and to prevent Fraud, security or technical problems.


Article 7: Conservation of the personal data of Users

The personal data collected by IELLO is kept on the servers of a service provider located in the European Economic Area.

The affiliated companies, the service providers or other third parties listed above, to whom IELLO is likely to communicate the personal data of the Users, may be domiciled abroad, notably outside the European Economic Area. IELLO will then require that they take, in accordance with the regulations in force, all organisational and technical measures to ensure an adequate level of protection of the personal data of Users (including by the signing of standard Contractual Clauses approved by the European Commission).

IELLO keeps the personal data collected via the Website:

  • when the contact form present on the Website is used or when a User account is created: for a period of 3 years from the last contact with the User.
  • when sales are made on the Website: for the duration of the contractual relationship and for a period of 3 years from the end of the contractual relationship for use for commercial prospecting purposes.

In any case the data shall be retained for the duration of the applicable limitation period for all personal data collected in the context of the commercial relationship.

After this deadline, IELLO will delete all personal data it possesses concerning the User, with the exception of the data necessary for it to fulfil its legal or contractual obligations. 

Article 8: Security and protection of the personal data of Users

The security of personal data is one of IELLO's priorities. IELLO undertakes to take all reasonable administrative and technical measures to prevent any disclosure, use, alteration, accidental loss or destruction of the personal data that a User provides.

Article 9: Changes to the Privacy Policy

IELLO may update this Privacy Policy at any time to adapt it to any new practices and offers of service. In this case, the update date of the Privacy Policy will be updated and will indicate the day when the changes were made. It is up to Users to check for possible updates to this Privacy Policy posted on the Website. If IELLO makes changes that it considers important, Users will be notified via the Website.

Article 10: Links to the Websites of third parties

While browsing the Website, the User is likely to see content that contains links to the mobile applications and/or websites of third parties. IELLO cannot access or control the cookies or other functions used by mobile applications and/or websites of third parties, and the procedures of these external mobile applications are not governed by this Privacy Policy. Therefore, it is the responsibility of the User to contact and/or directly consult the general terms and conditions of use and the privacy statements of these mobile applications and/or websites of third parties for additional information regarding their procedures for the protection of personal data.

Article 11: Contact IELLO

In general, if the User has questions or comments regarding this Privacy Policy, or the use that IELLO makes of its information, it can contact IELLO via the contact form accessible by clicking here.